The Ultimate Guide to Affiliate Marketing for Beginners (2024): Your Complete Roadmap to Online Success
Three years ago, Jennifer sat at her kitchen table, drowning in credit card debt and feeling trapped by her 9-to-5 job that barely covered her expenses. She stumbled across a blog post about affiliate marketing for beginners while searching for ways to make extra money online. Skeptical but desperate, she decided to give it a try. Fast forward to today, and Jennifer has replaced her full-time income through affiliate marketing, earning over $12,000 per month while working from her home office overlooking the mountains she always dreamed of living near.
Jennifer’s story isn’t unique—thousands of people worldwide have discovered that affiliate marketing offers one of the most accessible paths to building sustainable online income. Unlike starting a traditional business that requires significant capital, inventory management, or specialized skills, affiliate marketing allows you to earn commissions by promoting other people’s products and services. The beauty lies in its simplicity: you find products you believe in, share them with your audience, and earn money when people make purchases through your recommendations.
However, success in affiliate marketing isn’t guaranteed simply because the barrier to entry is low. The landscape has evolved dramatically, becoming more competitive and sophisticated. Those who succeed understand that modern affiliate marketing for beginners requires strategy, authenticity, and a genuine commitment to helping others solve problems. This comprehensive guide will walk you through everything you need to know to start your affiliate marketing journey, from understanding the fundamentals to implementing advanced strategies that generate consistent income.
What is Affiliate Marketing and How Does It Work?
Affiliate marketing is a performance-based business model where you earn commissions by promoting other companies’ products or services. When someone makes a purchase through your unique affiliate link, you receive a percentage of the sale as compensation for driving that customer to the business.
The Affiliate Marketing Ecosystem
Understanding the key players in affiliate marketing helps you navigate relationships and opportunities more effectively.
The four main participants:
- Merchant (Advertiser): The company that creates and sells the product or service
- Affiliate (Publisher): You—the person who promotes the merchant’s products
- Consumer: The end customer who purchases through your recommendation
- Affiliate Network: The intermediary platform that connects merchants and affiliates
How the process works:
- You join an affiliate program or network
- You receive unique tracking links for products you want to promote
- You share these links through your content, website, or social media
- Customers click your links and make purchases
- The merchant tracks the sale back to you through the unique link
- You earn a commission (typically 1-50% of the sale price)
Types of Affiliate Marketing Models
Different commission structures suit various business models and product types, affecting your earning potential and strategy.
Pay-per-sale (PPS):
- Most common model where you earn a percentage of each sale
- Commissions typically range from 1-50% depending on the product
- Higher earning potential but requires actual purchases
- Best for high-value products with longer sales cycles
Pay-per-lead (PPL):
- You earn when someone completes a specific action (email signup, free trial, quote request)
- Fixed commission amounts typically ranging from $1-100 per lead
- Easier conversions since no purchase is required
- Common in insurance, finance, and software industries
Pay-per-click (PPC):
- Rare model where you earn for driving traffic regardless of conversions
- Very low payouts (typically $0.01-0.10 per click)
- Mostly used by comparison shopping sites and deal aggregators
- Requires extremely high traffic volumes to be profitable
Why Affiliate Marketing is Perfect for Beginners
Affiliate marketing offers unique advantages that make it particularly attractive for people new to online business and digital entrepreneurship.
Low Startup Costs and Financial Risk
Unlike traditional businesses that require substantial upfront investment, affiliate marketing can be started with minimal capital while offering unlimited earning potential.
Financial advantages for beginners:
- No product development or inventory costs
- Minimal website setup expenses (typically $100-500 annually)
- No customer service or shipping responsibilities
- Ability to test multiple products and niches without financial commitment
- Potential to earn while learning and developing skills
Comparison of startup costs:
| Business Model | Initial Investment | Time to First Sale | Risk Level |
|---|---|---|---|
| Affiliate Marketing | $100-500 | 1-6 months | Low |
| E-commerce Store | $5,000-50,000 | 3-12 months | High |
| SaaS Product | $10,000-100,000 | 12-24 months | Very High |
| Physical Retail | $25,000-250,000 | 6-18 months | Very High |
| Consulting Business | $500-5,000 | 1-3 months | Low-Medium |
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Flexibility and Location Independence
Affiliate marketing provides the freedom and flexibility that traditional employment cannot match, making it ideal for those seeking work-life balance.
Lifestyle benefits:
- Work from anywhere with internet connection
- Set your own schedule and priorities
- Scale up or down based on your availability and goals
- No boss, employees, or rigid corporate structure
- Ability to pursue multiple income streams simultaneously
Time investment flexibility:
- Part-time: 5-10 hours per week for supplemental income
- Side hustle: 15-25 hours per week for significant additional revenue
- Full-time: 40+ hours per week for primary income replacement
- Passive income potential: Earn from previous work while sleeping
Skills Development and Career Growth
Engaging in affiliate marketing develops valuable skills that transfer to other business ventures and career opportunities.
Transferable skills you’ll develop:
- Digital marketing and advertising expertise
- Content creation and copywriting abilities
- Search engine optimization (SEO) knowledge
- Social media marketing and audience building
- Email marketing and customer relationship management
- Data analysis and performance optimization
- Website development and technical skills
Choosing Your Affiliate Marketing Niche
Selecting the right niche represents one of your most critical early decisions, directly impacting your ability to build an engaged audience and generate consistent revenue.
Identifying Profitable Niches for 2024
Successful affiliate marketers operate in niches with strong demand, reasonable competition, and good commission potential. Research and validation are essential before committing time and energy.
High-performing niche categories:
Technology and Software:
- Project management and productivity tools
- Website building and hosting services
- Online learning and course platforms
- Security and privacy software
- Business automation and CRM systems
Health and Wellness:
- Fitness equipment and workout programs
- Nutritional supplements and meal plans
- Mental health and stress management tools
- Sleep optimization and recovery products
- Alternative medicine and natural remedies
Personal Finance:
- Investment platforms and trading apps
- Credit cards and financial services
- Insurance products and comparison tools
- Tax software and accounting services
- Cryptocurrency and blockchain education
Lifestyle and Hobbies:
- Travel gear and booking platforms
- Home improvement and smart home devices
- Outdoor recreation and sports equipment
- Gaming and entertainment subscriptions
- Pet care products and services
Niche Research and Validation Techniques
Thorough research prevents you from entering oversaturated markets or niches without sufficient demand or commission potential.
Market research methods:
- Use Google Trends to analyze search volume and seasonality
- Explore Amazon Best Sellers in relevant categories
- Analyze competitor websites and their affiliate strategies
- Join Facebook groups and forums to understand audience pain points
- Use keyword research tools to assess search demand and competition
Validation criteria checklist:
- Consistent search volume throughout the year (avoid highly seasonal niches initially)
- Multiple products available with decent commission rates (3%+ for physical products, 20%+ for digital)
- Active community engagement and discussion around niche topics
- Reasonable competition that allows for new entrants
- Personal interest or expertise that enables authentic content creation
Balancing Passion with Profitability
The most successful affiliate marketers operate at the intersection of personal interest and market demand, creating sustainable motivation and authentic content.
Questions to assess passion-profit alignment:
- Do you have genuine interest in or experience with this niche?
- Can you consistently create content about these topics for years?
- Are there sufficient high-quality products to promote?
- Does the niche have good long-term growth potential?
- Can you add unique value or perspective to existing conversations?
Red flags to avoid:
- Niches you have no genuine interest in or knowledge about
- Markets dominated by a few massive players with unlimited budgets
- Products with consistently negative reviews or ethical concerns
- Highly regulated industries requiring specialized expertise (medical, legal, financial advice)
- Trends or fads without long-term sustainability
Building Your Affiliate Marketing Platform
Your platform serves as the foundation for all your affiliate marketing activities, making strategic choices about website development and content strategy crucial for long-term success.
Website Creation and Setup
A professional website establishes credibility and provides a home base for your content and affiliate promotions.
Essential website elements:
- Professional domain name reflecting your niche or personal brand
- Fast, mobile-responsive website design
- Clear navigation and user-friendly structure
- About page establishing your expertise and credibility
- Contact information and professional email address
- Privacy policy and affiliate disclosure statements
- SSL certificate for security and SEO benefits
Recommended website platforms:
| Platform | Ease of Use | Customization | Cost | Best For |
|---|---|---|---|---|
| WordPress.org | Medium | High | $100-300/year | Serious affiliate marketers |
| Wix | High | Medium | $150-300/year | Beginners wanting simplicity |
| Squarespace | High | Medium-High | $200-400/year | Design-focused marketers |
| Webflow | Low-Medium | Very High | $200-500/year | Advanced users |
Content Strategy Development
Your content strategy determines how effectively you attract, engage, and convert your target audience into affiliate sales.
High-converting content types:
- Product reviews: Detailed, honest evaluations of affiliate products
- Comparison articles: Side-by-side evaluations of competing products
- Tutorial content: How-to guides incorporating relevant tools and products
- Resource lists: Curated collections of helpful products and services
- Case studies: Real-world examples demonstrating product effectiveness
Content planning and organization:
- Develop an editorial calendar planning content 2-3 months in advance
- Balance promotional content with purely helpful, non-promotional posts
- Target different stages of the buyer’s journey (awareness, consideration, decision)
- Incorporate seasonal trends and product launches into your schedule
- Plan content upgrades and lead magnets to build your email list
Search Engine Optimization for Affiliates
SEO drives long-term, sustainable traffic to your affiliate content without ongoing advertising costs, making it essential for building passive income.
On-page SEO fundamentals:
- Target specific keywords in titles, headings, and throughout content
- Create comprehensive, in-depth content that fully addresses user intent
- Optimize images with descriptive alt text and file names
- Use internal linking to guide visitors to high-converting pages
- Include affiliate disclosures without hiding or minimizing them
Technical SEO considerations:
- Ensure fast page loading speeds across all devices
- Implement proper heading structure (H1, H2, H3, H4)
- Create XML sitemaps and submit to search engines
- Use schema markup to enhance search result appearances
- Monitor and fix broken links, especially affiliate links
Finding and Joining Affiliate Programs
Selecting the right affiliate programs directly impacts your earning potential and the trust you build with your audience.
Types of Affiliate Programs
Understanding different program structures helps you choose opportunities that align with your content strategy and revenue goals.
Direct affiliate programs:
- Work directly with individual companies
- Often offer higher commission rates and better support
- Require separate applications and management for each program
- Better for building deeper relationships with brands
- Examples: Amazon Associates, Apple Affiliate Program, Nike Affiliate Program
Affiliate networks:
- Centralized platforms connecting affiliates with multiple merchants
- Single application process for access to hundreds of programs
- Consolidated reporting and payments across all merchants
- Built-in tools for link management and performance tracking
- Examples: ShareASale, Commission Junction, ClickBank, Impact
Top Affiliate Networks and Programs for Beginners
Starting with reputable, beginner-friendly programs helps you learn the ropes while earning your first commissions.
Recommended networks for beginners:
| Network | Program Variety | Minimum Payout | Payment Schedule | Best For |
|---|---|---|---|---|
| Amazon Associates | Very High | $10 | Monthly | Product reviewers |
| ShareASale | High | $50 | Monthly | Diverse niches |
| CJ Affiliate | Very High | $50 | Monthly | Established brands |
| ClickBank | Medium | $10 | Weekly | Digital products |
| Impact | High | $25 | Monthly | Premium brands |
High-paying program categories:
- Software and SaaS: 20-50% recurring commissions
- Online courses: 30-50% of sale price
- Web hosting: $50-200+ per sale
- Financial services: $25-500+ per lead
- Insurance: $50-300+ per lead
Application and Approval Process
Getting accepted into quality affiliate programs requires preparation and professionalism in your application approach.
Application best practices:
- Ensure your website has substantial, high-quality content
- Create professional About and Contact pages
- Include proper affiliate disclosures and privacy policies
- Apply for programs relevant to your existing content
- Write personalized application messages explaining your promotional strategy
Common rejection reasons and solutions:
- Insufficient website content: Publish 15-20 high-quality posts before applying
- Poor website design: Invest in professional themes and clean layouts
- Lack of traffic: Build audience through SEO and social media before applying
- Irrelevant niche: Only apply for programs closely aligned with your content
- Missing legal pages: Include privacy policy, terms of use, and affiliate disclosures
Creating High-Converting Affiliate Content
Success in affiliate marketing depends on your ability to create content that genuinely helps your audience while naturally incorporating affiliate promotions.
Product Review Content Strategy
Product reviews represent the foundation of most successful affiliate marketing strategies, providing detailed information that helps customers make informed purchase decisions.
Elements of effective product reviews:
- Personal experience and honest testing results
- Detailed pros and cons analysis
- High-quality photos or videos demonstrating the product
- Comparison with similar alternatives in the market
- Clear recommendations for ideal customer types
- Transparent discussion of pricing and value proposition
Review content structure:
- Hook: Compelling introduction explaining why you tested the product
- Overview: Brief summary of the product and its main features
- Detailed analysis: In-depth examination of features, performance, and usability
- Pros and cons: Balanced evaluation of strengths and weaknesses
- Comparison: How it stacks up against competitors
- Recommendation: Clear guidance on who should (and shouldn’t) buy
- Call-to-action: Natural integration of affiliate links with value proposition
Email Marketing for Affiliate Promotions
Email marketing provides direct access to your audience and consistently generates the highest conversion rates for affiliate offers.
Email list building strategies:
- Create valuable lead magnets relevant to your niche
- Offer exclusive content and early access to reviews and recommendations
- Use exit-intent popups and content upgrades to capture subscribers
- Provide weekly or monthly roundups of best products and deals
- Segment subscribers based on interests and purchase behavior
Email sequence development:
- Welcome series: Introduce yourself and your best resources
- Educational sequences: Build trust through valuable, non-promotional content
- Product launch sequences: Warm up subscribers before major affiliate promotions
- Seasonal campaigns: Capitalize on holidays and shopping seasons
- Re-engagement campaigns: Win back inactive subscribers with special offers
Social Media Affiliate Marketing
Social media platforms offer opportunities to reach new audiences and drive traffic to your affiliate content, though each platform has specific rules and best practices.
Platform-specific strategies:
- Instagram: Use Stories, Reels, and posts to showcase product experiences
- YouTube: Create detailed product reviews and tutorial videos
- Pinterest: Design attractive pins linking to affiliate reviews and comparisons
- TikTok: Share quick product demonstrations and honest opinions
- Facebook: Build communities around your niche and share helpful content
Social media compliance essentials:
- Always disclose affiliate relationships clearly (#ad, #affiliate, #sponsored)
- Follow each platform’s specific guidelines for promotional content
- Focus on value-driven content rather than direct sales pitches
- Build genuine relationships and engagement before promoting products
- Use platform analytics to understand what content resonates with your audience
Tracking Performance and Optimizing Results
Successful affiliate marketers continuously analyze their performance data to identify what’s working and optimize their strategies for better results.
Essential Metrics to Monitor
Understanding key performance indicators helps you make data-driven decisions about your content and promotional strategies.
Traffic and engagement metrics:
- Unique visitors and page views per month
- Average time on page and bounce rate
- Email subscriber growth and engagement rates
- Social media followers and engagement metrics
- Organic search traffic growth and keyword rankings
Conversion and revenue metrics:
- Click-through rates on affiliate links
- Conversion rates from clicks to sales
- Average order value and commission per sale
- Monthly recurring revenue from subscription products
- Return on investment for paid advertising campaigns
Performance tracking tools:
- Google Analytics: Comprehensive website traffic and behavior analysis
- affiliate network dashboards: Real-time commission and conversion tracking
- Email marketing platforms: Subscriber growth and campaign performance
- Social media analytics: Engagement and reach metrics across platforms
- SEO tools: Keyword rankings and search visibility monitoring
A/B Testing and Optimization
Systematic testing of different elements helps you identify what drives better results and continuously improve your conversion rates.
Elements to test regularly:
- Headlines and calls-to-action in your content
- Placement and design of affiliate links and buttons
- Email subject lines and send times
- Social media post formats and timing
- Landing page layouts and product presentations
Testing best practices:
- Test one element at a time for clear results
- Run tests for sufficient duration to gather meaningful data
- Document all tests and results for future reference
- Focus on high-impact changes that could significantly affect conversions
- Implement winning variations and continue testing new elements
Legal Considerations and FTC Compliance
Operating within legal guidelines protects your business and maintains trust with your audience while avoiding potential penalties and legal issues.
FTC Disclosure Requirements
The Federal Trade Commission requires clear disclosure of affiliate relationships to protect consumers and maintain marketplace transparency.
Disclosure requirements:
- Must be clear, conspicuous, and easy to understand
- Should appear before affiliate links, not buried at the bottom
- Must be visible without scrolling or clicking additional links
- Should use plain language like “I earn a commission if you purchase”
- Required across all platforms: website, email, social media, videos
Proper disclosure examples:
- “This post contains affiliate links. I earn a commission if you purchase through these links at no additional cost to you.”
- “Some links in this email are affiliate links, which means I receive a commission if you make a purchase.”
- “#ad #affiliate – I partner with brands I trust and may earn a commission from purchases made through my links.”
Tax Implications for Affiliate Marketers
Affiliate income is subject to taxation, and proper record-keeping helps you comply with tax obligations while maximizing legitimate deductions.
Tax considerations:
- All affiliate commissions constitute taxable income
- You may need to pay quarterly estimated taxes if earnings exceed certain thresholds
- Keep detailed records of all income and business-related expenses
- Consider forming an LLC for liability protection and potential tax benefits
- Consult with a tax professional for personalized advice based on your situation
Deductible business expenses:
- Website hosting, domain registration, and development costs
- Email marketing and social media management tools
- Content creation equipment (cameras, microphones, editing software)
- Education and training related to affiliate marketing
- Office supplies and home office expenses (if applicable)
Advanced Affiliate Marketing Strategies
Once you’ve mastered the fundamentals, advanced strategies can significantly increase your earning potential and create more sustainable income streams.
Building Your Own Products
Creating your own products allows you to earn 100% of the profit while establishing yourself as an authority in your niche.
Product development progression:
- Free lead magnets: Build email list with valuable free resources
- Low-cost digital products: E-books, checklists, or mini-courses ($5-50)
- Comprehensive courses: In-depth training programs ($100-500)
- Coaching programs: High-touch, personalized services ($500-5000+)
- Software tools: Recurring revenue through subscription models
Benefits of product creation:
- Higher profit margins compared to affiliate commissions
- Establishes expertise and authority in your niche
- Provides additional revenue streams and diversification
- Creates opportunities for joint ventures and partnerships
- Builds valuable business assets that can be sold
Paid Advertising for Affiliate Offers
Strategic paid advertising can accelerate your growth and scale successful affiliate promotions, though it requires careful testing and optimization.
Advertising platform options:
- Google Ads: Target high-intent keywords and audiences
- Facebook/Instagram Ads: Detailed demographic and interest targeting
- YouTube Ads: Video-based promotions for affiliate products
- Pinterest Ads: Visual product promotions for lifestyle niches
- Native advertising: Sponsored content on relevant websites and platforms
Paid advertising best practices:
- Start with small budgets and proven organic content
- Test different ad formats, audiences, and messaging
- Track return on ad spend (ROAS) carefully
- Comply with platform policies regarding affiliate promotions
- Focus on building email lists rather than direct affiliate sales
Common Mistakes to Avoid
Learning from common pitfalls helps you navigate challenges more effectively and build a sustainable affiliate marketing business.
Beginner Mistakes That Kill Conversions
Many new affiliate marketers make predictable mistakes that significantly impact their earning potential and audience trust.
Content and promotion mistakes:
- Promoting too many products without focus or expertise
- Writing obviously promotional content without genuine value
- Failing to disclose affiliate relationships properly
- Choosing products solely based on commission rates rather than quality
- Not testing products before recommending them to your audience
Technical and strategic errors:
- Building websites on free platforms that limit affiliate marketing
- Focusing only on high-competition keywords without targeting long-tail phrases
- Ignoring mobile optimization and page loading speeds
- Not building email lists to capture and nurture leads
- Expecting immediate results without consistent, long-term effort
Building Long-term Success
Sustainable affiliate marketing success requires thinking beyond quick wins and building systems that generate income over time.
Long-term success principles:
- Focus on helping your audience solve problems rather than just making sales
- Build genuine relationships with your email subscribers and social media followers
- Continuously educate yourself about new products, strategies, and industry changes
- Diversify income streams across multiple products and programs
- Invest in creating evergreen content that continues attracting traffic and generating sales
Reputation and trust building:
- Only promote products you genuinely believe in and would use yourself
- Be transparent about both positive and negative aspects of products
- Respond promptly to questions and concerns from your audience
- Regularly update content to ensure accuracy and relevance
- Build relationships with other affiliates and industry professionals
Frequently Asked Questions About Affiliate Marketing for Beginners
How much money can beginners realistically make with affiliate marketing?
Beginner affiliate marketers typically earn anywhere from $0-1,000 in their first six months, with dedicated individuals potentially reaching $1,000-5,000 monthly by their first year. Success depends heavily on niche selection, content quality, consistency, and marketing strategy. While some exceptional affiliates earn six figures annually, most successful affiliate marketing for beginners starts with modest supplemental income that grows over time with consistent effort and strategic optimization.
Do you need a website to start affiliate marketing for beginners?
While not technically required, having a website significantly increases your success potential in affiliate marketing for beginners. Social media platforms can support affiliate promotions, but they limit your control and long-term asset building. A website provides credibility, SEO benefits, email list building capabilities, and protection against platform policy changes. You can start a professional website for under $200 annually, making it a worthwhile investment for serious affiliate marketers.
How long does it take to see results from affiliate marketing for beginners?
Most affiliate marketing for beginners see their first commission within 1-3 months, though building substantial income typically takes 6-18 months of consistent effort. Timeline factors include niche competition, content quality, promotion strategies, and time invested. SEO-focused strategies take longer to show results (3-12 months) but provide more sustainable income, while paid advertising and social media can generate faster results but require ongoing investment.
What are the best affiliate programs for affiliate marketing beginners?
The best affiliate programs for affiliate marketing beginners include Amazon Associates (wide product selection, easy approval), ShareASale (diverse merchants, beginner-friendly), and ClickBank (digital products, high commissions). Choose programs that align with your niche, offer fair commission rates, provide marketing materials, and have good reputations for timely payments. Start with 2-3 programs to avoid overwhelming yourself while learning the fundamentals.
Can you do affiliate marketing without social media?
Yes, successful affiliate marketing for beginners is possible without social media through SEO-focused blogging, email marketing, and paid advertising. Many successful affiliates build entire businesses around search engine traffic and email lists without maintaining social media presences. However, social media can accelerate growth and provide additional traffic sources, so consider it as one tool among many rather than a requirement for success.
Is affiliate marketing saturated and too competitive for beginners?
While some niches in affiliate marketing are highly competitive, new opportunities constantly emerge as markets evolve and new products launch. Success in affiliate marketing for beginners comes from finding underserved audiences, providing unique value, and building genuine relationships rather than competing solely on price or promotion. Focus on specific sub-niches, develop expertise, and create content that truly helps your audience to succeed despite competition.
Conclusion: Your Path to Affiliate Marketing Success
Affiliate marketing for beginners offers one of the most accessible and scalable paths to building online income, but success requires more than simply signing up for programs and sharing links. The affiliates who build substantial, sustainable income understand that this business model rewards those who genuinely help others solve problems while providing honest, valuable recommendations.
Your journey starts with choosing a niche that combines your interests with market demand, then consistently creating content that serves your audience’s needs. Whether you focus on detailed product reviews, helpful tutorials, or curated resource lists, your success depends on building trust and providing genuine value rather than pushing sales.
The landscape of affiliate marketing continues evolving, with new platforms, products, and opportunities emerging regularly. Those who adapt to changes, continuously learn, and maintain focus on serving their audiences will find lasting success in this dynamic industry. The technical aspects—website setup, SEO optimization, email marketing—are learnable skills that improve with practice and dedication.
Remember that every successful affiliate marketer started exactly where you are now, wondering whether this opportunity could work for them. The difference between those who succeed and those who quit lies in persistence, continuous learning, and commitment to providing value to their audiences. Your unique perspective, experiences, and voice represent valuable assets that can help others make better purchasing decisions.
Start your affiliate marketing journey today by choosing your niche, setting up your website, and creating your first piece of helpful content. Focus on solving problems for real people, and the commissions will follow naturally. Your path to financial freedom through affiliate marketing begins with a single step—take action today and begin building the income stream that could transform your financial future.
The opportunity to build a successful affiliate marketing business has never been greater, with more products, platforms, and resources available than ever before. Combine the strategies outlined in this guide with consistent effort and genuine desire to help others, and you’ll be well on your way to affiliate marketing success. Your future self will thank you for taking action today rather than waiting for perfect conditions that never arrive.
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